Course Guide
MBA 205 Leading People
Fall 2010
The following online and print resources provided by the Long Business Library are key to finding information required for this course. Use the Library proxy Server to access the electronic resources from off-campus.
Books
Articles
| Source | Description |
|---|
|
Business and Industry |
Scan thousands of industry and trade magazines for news related to new products, market share, sales, etc. Use the search boxes to limit to specific marketing terms or concepts.
|
|
Business Source Complete |
Indexes the major marketing journals and magazines. Full text is provided for many sources. Search here for case studies and best practices. Click orange "UC-eLinks" icon if an article is not full-text. |
| The Conference Board
|
Case studies and analysis on management and economics topics. |
|
Factiva |
Provides the full text of over 6,500 magazines and newspapers, including many industry and trade journals. Useful for scanning news on new products or companies' branding strategies. |
|
Lexis-Nexis Academic
|
A full text database of magazines and newspapers. |
Key Academic and Trade Journals
Other Useful Information
Long Library homepage
| Librarians are available at the Reference Desk to assist you during these hours: |
| Monday - Thursday: |
1 - 6 pm |
| Friday: |
1 - 4 pm |
Where Do I Find? (a brief guide to finding various types of business information)
|
Questions? Ask your business librarians.
