MBA 215.1: Business Strategies for Emerging Markets

This category includes ready-made market research reports.  The content of these will vary, but most should include:

• Market size
• Market share
• Market segments
• Major players
• Analysis and Forecasts

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research." 

• IBIS World Industry Market Research
  Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
  
• Mintel Reports
  Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
  
• eMarketer
  Provides market research on the e-commerce, online media, and internet marketing industries
  
• Business Monitor Online
  Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.