MBA 260-1: Customer Insight

These databases include ready made market research.  Generally these include:

• Market size
• Market share
• Market segments
• Key players
• Analysis and forecast

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• SBRNet (Sports Business Research Network)
  Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
  
• Mintel Reports
  Mintel provides market research reports, primarily on consumer industries.
  
• MarketResearch Academic
  Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
  
• IBIS World Industry Market Research
  25-40 page research reports on hundreds of U.S. industries.
  
• Business Monitor Online
  Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  
• Gartner
  Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.
  

In addition to the databases listed below, see these resources for information about global markets:

IEBM encyclopedia of marketing
Michael J. Baker (editor).
HF5412 .I32 Reference

World Market Share Reporter
Market shares of products and companies worldwide in pie charts and percentages. Indexed by brand, company name, product and SIC code.
HF5410 .W67 Reference

• Business Monitor Online
  Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  
• ISI Emerging Markets
  Indexes over 15,000 information sources local and international sources from more than 83 emerging markets.
  
• Mintel Reports
  Provides the fulltext of market research reports. Geographic emphasis is on the U.S. and Europe. Note: Requires creation of a personal account by each user.