MBA 261-1: Marketing Research: Tools and Techniques for Data Collection and Analysis

Demographic Information Sources

  • Local Market Audience Analyst
    Generates reports and maps showing demographics, consumer preferences, and lifestyles by U.S. county or metropolitan area. Only works with Internet Explorer.
  • ProQuest Statistical Insight
    Provides access to indexing and statistical tables from three key sources: American Statistics Index (ASI; 1973-present), Statistics Reference Index (SRI; 1980-present), and Index to International Statistics (IIS; 1983-present). Full text for SRI (which is the most business-oriented) only available on microfiche.
  • Roper Center for Public Opinion Research
    Contains domestic and international survey data.
  • American Factfinder (U.S. Census Bureau)
    Interactive, searchable database used to find population, housing, industry and business statistics from the U.S. Census.
Last Update: June 03, 2011 15:44