UGBA 161: Marketing Research

These databases include ready made market research.  Generally these include:

• Market size
• Market share
• Market segments
• Key players
• Analysis and forecast

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• SBRNet (Sports Business Research Network)
  Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
  
• Mintel Reports
  Mintel provides market research reports, primarily on consumer industries.
  
• MarketResearch Academic
  Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
  
• IBIS World Industry Market Research
  25-40 page research reports on hundreds of U.S. industries.
  
• Business Monitor Online
  Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  
• Gartner
  Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.
  

Market Research Academic is a limited, academic-use-only site license to reports from some vendors who distribute through MarketResearch.com.

Not everything that is available on the commercial website is available through the library subscription, so please make sure to access these reports through the library's website.