Introduction
This research guide is designed to help you find resources for your strategic brand management assignments, projects, and marketing plans. It is by no means an exhaustive list of everything the library has available.
Off-campus Access
To access UCB Library resources from off campus, configure your machine using one of two simple methods (Proxy Server is the quickest and easiest):
Proxy Server
After you make a one-time change in your web browser settings, the proxy server will ask you to log in with a CalNet ID when you click on the link to a licensed resource. See the setup instructions, FAQ, and Troubleshooting pages to configure your browser. Follow these steps to check your proxy configuration.
VPN (Virtual Private Network)
After you install and run the VPN client software on your computer, you can log in with a CalNet ID to establish a secure connection with the campus network.