Keywords
Developing appropriate keywords/search terms is an essential part of research. First, break your topic into components. Develop a list of synonyms and alternative terminology for each component. Think about broader and narrower concepts and word variants. What words can you exclude?
Topic: Image of African American Women in Advertising
| Image(s) | African American(s) | Women | Advertising/Advertisement(s) |
| Stereotyp* | Black(s) | Gender | media |
| Depiction(s) | minority/minorities | ||
| Portrayal(s) | |||
| (etc.) |
Remember to be creative with your terminology! More examples:
people of color and environmental activism*
environmental justice
environmental justice and hazardous waste*
environmental equity
environmental discrimination
environmental racism
environmental injustice
Last Update: February 02, 2012 16:56 | Tagged with: media studies mass communication