Demographic Information Sources
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Local Market Audience Analyst
Generates reports and maps showing demographics, consumer preferences, and lifestyles by U.S. county or metropolitan area. Only works with Internet Explorer.
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ProQuest Statistical Insight
Provides access to indexing and statistical tables from three key sources: American Statistics Index (ASI; 1973-present), Statistics Reference Index (SRI; 1980-present), and Index to International Statistics (IIS; 1983-present). Full text for SRI (which is the most business-oriented) only available on microfiche.
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Roper Center for Public Opinion Research
Contains domestic and international survey data.
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American Factfinder (U.S. Census Bureau)
Interactive, searchable database used to find population, housing, industry and business statistics from the U.S. Census.
Market Research Reports
This category includes ready-made market research reports. The content of these will vary, but most should include:
- Market size
- Market share
- Market segments
- Major players
- Analysis and Forecasts
For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research."
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IBIS World Industry Market Research
Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
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Mintel Reports
Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
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eMarketer
Provides market research on the e-commerce, online media, and internet marketing industries
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Business Monitor Online
Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
Off-campus access
In order to use online resources from off-campus please use the Proxy Server. See the setup instructions, FAQ, and Troubleshooting pages to configure your browser.
Last Update: June 03, 2011 15:44