MBA 261-1: Marketing Research: Tools and Techniques for Data Collection and Analysis
The Business Library
Dan Hensley
Office Hours: By appointment
Office Location: S350 Haas Business School UC Berkeley
Contact Info:
(510) 768-7658
About this Guide
The resources in this guide may supplement and support your research for this course.
Books
The Business Library has a large collection of books on accounting topcs, most of them around the HF5625 call number range. Use the OskiCat catalog to search for books by keyword, subject heading, author, title, and more.
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Campus Library Map
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Articles in Journals
Business and Industry Database Covers almost 1000 major U.S. and international trade journals, general business publications, and national & regional newspapers and newsletters.
Business Source Complete Provides full-text for more than 7,400 scholarly business journals and other sources, including nearly 1,100 peer-reviewed business publications. Offers information in nearly every area of business including management, economics, finance, accounting, international business, and more Also includes other sources of full text information such as country economic reports from the EIU, Global Insight, ICON Group and CountryWatch and detailed company profiles for the world's 10,000 largest companies. For guidance on how to search, see
Business Source Complete tutorial
Factiva Provides general and business news and information from more than 9,000 sources in 22 languages, including influential local, national and international newspapers, leading business magazines, trade publications, and news wires. Includes the exclusive combination of The Wall Street Journal (1979-present), the Financial Times, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, and Bureau van Dijk company profiles.
LexisNexis Academic Includes over 6,000 individual titles of international, national and local newspapers and wire services; radio and television transcripts; and business, medical, industry, and legislative magazines, journals, and newsletters. Wide geographic coverage and translations from foreign-language sources, as well as news services like the Associated Press, Agence France Press, El Pais and Xinhua (New China) News Agency.
News Sites
Make sure you set up the Proxy Server before you access these from off-campus:
Business Monitor Online Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
Business Source Complete Provides full-text for more than 7,400 scholarly business journals and other sources.
IBIS World Industry Market Research Provides 25-30 page research reports on hundreds of U.S. industries. Data includes market size, market share, major players, and industry trend analysis.
MarketResearch Academic Includes more than 600 market studies from three publications: Kalorama Information, Packaged Facts, and Specialists in Business Information.
Mintel Reports Provides the fulltext of market research reports. Geographic emphasis is on the U.S. and Europe. Note: Requires creation of a personal account by each user.
Local Market Audience Analyst Generates reports and maps showing demographics, consumer preferences, and lifestyles by U.S. county or metropolitan area. Only works with Internet Explorer.
ProQuest Statistical Insight Provides access to indexing and statistical tables from three key sources: American Statistics Index (ASI; 1973-present), Statistics Reference Index (SRI; 1980-present), and Index to International Statistics (IIS; 1983-present). Full text for SRI (which is the most business-oriented) only available on microfiche.
American Factfinder (U.S. Census Bureau) Interactive, searchable database used to find population, housing, industry and business statistics from the U.S. Census.
