AMER STD 0: McQuade Research Group
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- Office Hours: By Appointment
- Contact Info:
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About this Guide
Library Research Guide for Professor McQuade and research assistants
Web Pages
Article Databases for finding Historical Advertising
Full list of primary source databases: Library home > Electronic Resources > Electronic Resources, types A-Z > Archival Collections and primary sources
The New York Sun (and related papers) via Chronicling America
The New York Herald (1840-1857) via 19th Century Newspapers database
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Chronicling America
This site allows users to search and view newspaper pages from 1880-1922 and find information about American newspapers published between 1690-present. To date, over 200,000 pages of California newspapers have been digitized.
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19th Century U.S. Newspapers
Images of both full pages and clipped articles for hundreds of 19th century U.S. newspapers. For each issue, the newspaper is captured from cover-to-cover, providing access to every article, advertisement and illustration.
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American Periodicals
Periodicals published between 1740 and 1940, including general interest magazines, literary and professional journals, children's and women's magazines and other periodicals
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HarpWeek
Full-image reproductions of Harper's Weekly from its beginning in 1857 to 1912. Provides access to information about 19th and early 20th century advertising, illustrations, culture, history, literature, and notable figures.
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Early American Newspapers
Access to hundreds of historic newspapers, providing more than one million pages as fully text-searchable facsimile images. Based largely on Clarence Brigham's "History and Bibliography of American Newspapers,1690-1820." (Archive of Americana allows cross-searching of several databases: Early American Imprints , Series I and II; Early American Newspapers; American State Papers; US Congressional Serial Set.)
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Historical Newspapers (ProQuest)
Includes Chicago Defender (1910-1975). Chicago Tribune (1849-1988). Los Angeles Times (1881-1988). San Francisco Chronicle (1865-1922). New York Times (1851-1994) with Index (1851-1993). Wall Street Journal (1889-1994). Washington Post (1877-1995).
Sample Searches for historical advertising
American Periodicals Series Online
advanced search
more search options
patent medicine* (citation and document text)
limit by date as appropriate
document type: ad
UC-eLinks - Find Article Text/Location
Once you've searched a database to find articles, you may need to use
to link to a PDF or html file if the full text is not immediately available. Each database is a bit different, but a good rule of thumb is this: when you see the Uc-eLinks icon click on it to view your article access options, which can range from full text to a call number to an Interlibrary Loan request:

For more information, here's a tutorial on using UC-eLinks.
Full Text Book Collections
To access the full list of full text book collections, go to the Library web page > Electronic Resources > Electronic Resources, types A-Z > Book and Text Collections (Electronic)
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Early English Books Online (EEBO)
Indexes over 125,000 volumes of early works printed in England or in English. These works constitute a significant portion of items included in the English Short Title Catalogue. It contains most of the works indexed in Pollard & Redgrave's Short-Title Catalogue (1475-1640), Wing's Short-Title Catalogue (1641-1700) and the Thomason Tracts (1640-1661) collection.
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Eighteenth Century Collections Online (ECCO)
Contains over 180,000 items published in Great Britain and its colonies, including those in North America, during the 18th Century. This database complements the materials found in Early English Books Online (EEBO), which covers 1475-1700. The resource is thus a rich source of information about the American and French Revolutions and the Age of Reason, scientific and medical advances, literature, law, religion, industry, and all aspects of 18th Century life in Britain and its colonies.
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HathiTrust
Pronounced "hah-tee", this cooperative system contains millions of books scanned from UC and other major research libraries, including those digitized by Google and the Internet Archive. Search on information about the book (such as author or title), or words in the text. Full text is available for items that are not protected by copyright. Items in the HathiTrust catalog can be grouped into collections and shared online. For details, see the FAQ page.
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Internet Archive: Text Archive
Searches and displays the full text of books and other texts on many subjects, mostly published before 1923. This archive was created in part
by the Open Content Alliance, which includes the University of California. All materials are in the public domain. Close to 10,000 volumes from UC Berkeley's Bancroft Library book and serials collection is available through the Internet Archive: The Bancroft Library portal.
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Literature Online
Includes more than 350,000 works of English and American poetry, drama and prose, 131 full-text literature journals, and other key criticism and reference resources. Includes reference works on literary criticism and biographical information. Go directly to Literature Online - poetry texts, Literature Online - drama texts, Literature Online - prose texts, Literature Online - search authors or Literature Online - Criticism and Reference
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Making of America (Cornell University)
Access to 267 monograph volumes and over 100,000 journal articles from 22 journals with 19th century imprints. The collection is particularly strong in the areas of education, psychology, American history, sociology, religion, and science and technology. Making of America is a collaboration between the libraries of Cornell University and the University of Michigan to document American social history from the antebellum period through reconstruction by drawing upon the primary materials at these two institutions. The Michigan site is available at: http://www.hti.umich.edu/m/moagrp/
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Making of America (University of Michigan)
Access to 9,500 books and almost 2500 digitized issues of 12 journals published in the 19th century. The collection is particularly strong in the areas of education, psychology, American history, sociology, religion, and science and technology. Making of America is a collaboration between the libraries of Cornell University and the University of Michigan to document American social history from the antebellum period through reconstruction by drawing upon unique primary materials held at each institution. The Cornell site is available at: http://cdl.library.cornell.edu/moa/index.html
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Archive of Americana
A family of primary source collections providing references to books, pamphlets, broadsides (Early American Imprints, Series I and Series II), newspapers (Early American Newspapers) and government publications (American State Papers and U.S. Congressional Serial Set).
Catalogs
To find books, DVDs, maps, sound recordings, manuscripts, and much more - everything except articles - use a library catalog.
OskiCat = most UC Berkeley libraries
MELVYL = all UC campus libraries, including all UC Berkeley libraries
What's the difference? more details here
For each item make sure you know the name of the physical library, call number, and whether or not it's checked out, library use only, etc.
Call numbers are on the spine of the book; learn how to read them so you can find what you need on the shelves.
Sample Search - OskiCat
advanced keyword search
any field: advertis*
title: bible*
language: english
year of publication: 1750-1900
SMS and QR Codes in OskiCat
You can now text yourself a call number or use a
QR code reader to find the location of an item in the UCB Library. Just click on a title in your
OskiCat search results, and both options will be displayed on the right.

Article Databases for Secondary Sources
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America: History and Life
Indexes over 2,000 journals published worldwide on the history of the US and Canada from prehistory to the present. Includes all key English-language historical journals; selected historical journals from major countries, state, and local history journals; and a targeted selection of hundreds of journals in the social sciences and humanities.
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ATLA Religion Database
Indexes scholarly journals, books, edited volumes worldwide, and book reviews related to religion and theology, representing a wide selection of Christian traditions (including Catholic, Orthodox, Protestant, Evangelical, and Pentecostal), Islam, Judaism, Buddhism, Hinduism, Shinto, Taoism, Confucianism, and other religious traditions.
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Google Scholar
Lists journal articles, books, preprints, and technical reports in many subject areas (though more specialized article databases may cover any given field more completely). Can be used with UC-eLinks to access the full text of many articles; first click on "Scholar Preferences", search Library Links for "berkeley", and choose "University of California Berkeley - UC-eLinks." Some listings also include links to related articles and to other sources that cite the item.
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Google Book Search
Searches the full text of books on many subjects, including some from the University of California libraries. The full text of a book can be displayed only if the book is out of copyright (generally, published before 1923) or if the copyright holder has given permission. Entries
include links to "Find this book in a library". This system is still in "beta" stage, so results may vary as Google makes changes in its programming.
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JSTOR
Includes over 1000 scholarly journals with access to more than 2 million articles. JSTOR is an archive which means that current issues (generally the most recent 3-5 years) of the journals are not yet available. For more sophisticated search capabilities, go directly to JSTOR advanced search.
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History of Science, Technology, and Medicine
Indexes books, journals, proceedings, and dissertations worldwide about research in the history of science, medicine, technology, and related fields. Subjects covered include agriculture, biology, construction, chemistry, energy, engineering, geology, linguistics, mathematics, medicine, music, philosophy, physics, social sciences, town planning, transport engineering, and zoology.
Catalogs
To find books, DVDs, maps, sound recordings, manuscripts, and much more - everything except articles - use a library catalog.
OskiCat = most UC Berkeley libraries
MELVYL = all UC campus libraries, including all UC Berkeley libraries
What's the difference? more details here
For each item make sure you know the name of the physical library, call number, and whether or not it's checked out, library use only, etc.
Call numbers are on the spine of the book; learn how to read them so you can find what you need on the shelves.
About JSTOR!
Library home > Articles > General Article Databases > JSTOR
Everyone Loves JSTOR:
- interdisciplinary
- scholarly
- full text available AND searchable - you may find topics you won't find elsewhere because they're only part of an article on a related topic
- covers journals from their earliest publication dates
CAUTIONS:
- DOES NOT INCLUDE THE LAST 3-5 YEARS of a journal! not good for contemporary topics!
- doesn't include as many journals in a particular discipline as the discipline-specific database (example: MLA Bibliography for literature)
Citing Your Sources
The UCB Library Guide to Citing Your Sources discusses why you should cite your sources and links to campus resources about plagiarism. It also includes links to guides for frequently used citation styles. Also:
Citation Management Tools
Zotero Tips
Why Can't I Just Use Google?
If you want to use Google for research, use Google Books or Google Scholar.
Use the Advanced Search for more searching options.
Please note that Google Books search results do not necessarily include the full text of the book; some include no text at all, some include a limited preview (only some pages of the book).
When you use Google Scholar, make sure to update your Scholar Preferences (see below) so you'll be able to use UC e-links to find the UC Berkeley library locations/online availability of the articles.
Step 1: If you haven't already done this, set up your proxy server access by following the directions at http://proxy.lib.berkeley.edu/. When you get to a point where you are accessing resources that the Library pays for, you will be prompted for your CalNet ID and password. For more help see: http://www.lib.berkeley.edu/doemoff/tutorials/proxy.html
Step 2: Change your “Scholar Preferences.” Access these by clicking on the small icon in the upper right of the screen.
Step 3: In search box next to "Library Links," type in University of California Berkeley and click on “Find Library”
Step 4: Check all the boxes next to "University of California Berkeley"
Step 5: Click on "Save Preferences" at bottom of page
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