Office Location: S350 Haas Business School UC Berkeley
Contact Info:
(510) 768-7658
About this Guide
This page goes along with the library orientation program Marketing Databases.
Market Research Reports
This category includes ready-made market research reports. The content of these will vary, but most should include:
Market size
Market share
Market segments
Major players
Analysis and Forecasts
For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research."
Mintel Reports Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
eMarketer Provides market research on the e-commerce, online media, and internet marketing industries
Business Monitor Online Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
Demographic Information Sources
Local Market Audience Analyst Generates reports and maps showing demographics, consumer preferences, and lifestyles by U.S. county or metropolitan area. Only works with Internet Explorer.
ProQuest Statistical Insight Provides access to indexing and statistical tables from three key sources: American Statistics Index (ASI; 1973-present), Statistics Reference Index (SRI; 1980-present), and Index to International Statistics (IIS; 1983-present). Full text for SRI (which is the most business-oriented) only available on microfiche.
American Factfinder (U.S. Census Bureau) Interactive, searchable database used to find population, housing, industry and business statistics from the U.S. Census.
